The users do a significant part of the work for the brand, which drastically cuts down the costs of dispersion.
A video that gets viral on the Internet has the ability to reach a huge international/ national audience without investing money or making any extra effort. These things help you build up your brand.
But as with everything, it has cons to go with the pros. While a good viral marketing campaign can bring massive awareness about your brand in a cost-effective manner, it also has the capability to dilute your brand.
Going viral may also lead to a massive influx of new users who suddenly disappear after checking out your app. These campaigns won’t automatically bring you loyal customers who will last years.
Types of viral marketing
Undercover marketing includes a viral message that just appears to be a cool or unusual page, activity or piece of news, without any provocation to link or forward it to others. In this marketing, it doesn’t make you understand that the message/image is updated for marketing. And in this way, the message gets passed – innocently to other people in a quiet way.
5. Pass-along viral marketing
It is the most common and crudest type of viral marketing because it encourages users to pass the message to others. A chain is formed where one user is sharing and passing it to another.