Social Media Marketing

Social Media Marketing (SMM)

Social Media Marketing

What is Social Media Marketing?

Social Media Marketing SMM is using social media platforms to connect with your audience, build your brand, increase sales, and drive website traffic. This involves publishing great content on your social media profiles and running social media advertisements. The major social media platforms are Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube, and Snapchat. There are also smaller and up-and-coming platforms, such as Tumblr, Tik Tok, and Anchor, and social messaging platforms, such as Messenger, WhatsApp, and WeChat.

Social media is used for increasing their brand awareness, and for driving website traffic and sales. Social media can also help in generating engagement around the brand, creating a community, and also serve as a customer support channel for your customers.

Which type of content can attract the target audience? Should we update images, videos, or links? Is it educational or entertaining content? These are the few questions that will arise in one’s mind. You can always change your strategy according to how your social media posts perform.

Social media marketing for small businesses usually starts with having a consistent presence on social media. More than three billion people (3,000,000,000!) use social media. You have an opportunity to discover your future customers by being present on social media platforms. Right timing and frequency are most important to ensure that you are maximizing your reach on social media.

As your business and social media following grows, people will comment on your social media posts, tag you in their social media posts, or message you directly.

People might even talk about your brand on social media without letting you know. You can also use a social media listening and engagement tool that aggregates all your social media mentions and messages including posts that didn’t tag your business’s social media profile.


We live much of our lives on social media and expect the brands we use to be there too. Engagement is more than just marketing. The conversations we have on Twitter, Facebook, Instagram, YouTube, and many other platforms allow us to truly engage and show that these are not just an app, but a group of passionate humans working to make the web safer for everyone.


Social media ads allow you to reach a wider audience than those who are following you. Social media advertising platforms are so powerful nowadays that you can specify exactly who to display your ads to. You can create target audiences based on their interests, behaviors, and more.


Social media platforms are always evolving. When Facebook first started, people, can only share text updates. Now, there are so many content formats such as images, videos, live videos, and Stories. Hence, social media marketing is always changing, too.

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