Content marketing is a form of marketing focused on creating, publishing, and distributing content for a targeted audience online. It’s a type of marketing that involves the creation and sharing of online material such as videos, blogs, and social media posts that do not explicitly promote a brand but is intended to stimulate interest in its products or services. There are as many types of content M. as there are types of content. Infographics
These are generally long, vertical graphics that include statistics, charts, graphs, and other information. Infographics can be effective and posted on websites for years. There is also the matter of promoting that infographic to bloggers and the media. It is also a form of content marketing, and it costs nothing but your time.
Videos are a largely untapped form of content M. because people think it’s expensive and hard. But with equipment creating high-quality video and audio content is easier than ever.
Like movies, people often think of books as selling themselves, but marketers don’t just sell books to it, but they sell books as marketing tools. Although with self-publishing it’s easier than ever to publish a book. There is still a perception that it’s difficult to publish a book by yourself and that only reputable professionals can publish a business book.
More important than understanding what content M. is, we should understand why content M. is important to your business. Traditional advertising and marketing are great. Content M. taps into the buying process by raising awareness for solutions and educating consumers about a product they may have never considered before.
Content marketing also provides benefits that support other digital marketing channels. It provides additional content for social media marketing. It also contributes to SEO efforts by generating inbound links and building up good content on your website that found in search engines.